Kaizen – To Constantly Improve
Scent Notes: Mandarin, Calabrian Bergamot, Lemon Peel, Neroli, Honeysuckle, Green Apple, Rose, Tobacco Absolute, Haitian Vetiver, Sandalwood, Cedarwood
This new soap base has been in the works for a very long time.
Kaizen is a game changer for us. My goal was to be strong in all categories. These included:
- Ease of use
- Density of lather
- Residual slickness
- Cushion/ protection
- Longevity of lather
- Great post shave (hours after the shave)
Kaizen hit all the goals I set forth and more. I’m very proud to introduce our first soap by the same name, Kaizen.
I wanted our artist Dorian to create a label which personified our branding for this particular soap. I knew I would launch the first soap under the same name, so it needed to have an Asian influence. I wanted it to be whimsical, edgy, sexy, colorful and grab your attention. She did a superb job creating this label! The scent is a bit brighter than I would normally introduce. Even our previous fruit themed soaps like Asian Pear, Asian Plum and Summer Fig offer a hint of darkness which I left out of this soap. Kaizen is happy, sunny, bright and deliciously sweet (although I toned down the sweetness just prior to release).